Baldy Business Platform

From a UX standpoint, the redesign aimed to:

• Reduce cognitive overload by isolating business-specific services from general user flows.
• Differentiate the experience through a unique visual identity, enabling instant platform recognition.
• Ensure seamless navigation with single sign-on and a consistent interaction paradigm.
• Establish a design system framework that maintained brand consistency while adapting to commercial contexts.
• Improve task efficiency and clarity for service providers whose workflows differed from general consumers

Analysis & Research

• Thoroughly audited the full range of municipal services, identifying which supported commercial workflows and which served general users.
• Observed that co-location of all services led to confusion and distractions for business-oriented users.
• Studied how other ministries segmented service access by user type, helping validate the need for a separate platform.

Ideation

• Developed the concept of a dedicated Business platform, mirroring the main Balady structure but with visual differentiation.
• Focused on visual cues and interface hierarchy that echoed the main platform’s usability while reinforcing a commercial context.
• Prioritized single sign-on to prevent friction and maintain cross-platform continuity.

Wireframing & Prototyping

• Crafted wireframes for the business platform’s homepage, service catalog, and provider registration flows.
• Designed a visual toggle or color shift to signal entry into the Business-specific domain without rebranding entirely.
• Validated flow logic with stakeholders, confirming clarity in how business users began tasks and completed applications distinct from consumer flows.

Design System & Visual Identity

• Created a tailored identity by reusing Balady’s core design language but with modified color schemes and branding elements for instant recognition.
• Built a modular UI component library, ensuring consistency and scalability across both platforms.
• Ensured all components supported clarity and quick scanability—vital for professional users who often multitask.

Testing & Validation

• Conducted concept validation with business users and service providers.
• Gathered feedback affirming that the new visual cues made it easier to stay task-focused.
• Adjusted interface elements based on real-world workflows.

• Focused access Service providers now navigate directly to relevant tools without clutter from general services.

• Visual differentiation + consistency Identical interaction patterns within a distinct color scheme helped users feel oriented and confident.

• Faster task flows Providers completed key tasks like accreditation or license tracking more quickly.

• Unified UX architecture Design system consistency supports future expansion of provider-focused features.

• Improved usability Early user feedback highlighted reduced confusion and greater platform trust among business users.